The best fesyen: Lorna Jane Active Wear in SA !

Lorna Jane Active Wear in South Africa

Australia’s premier women’s active wear brand, Lorna Jane, opened its doors in South Africa in 2011. The third store opened in Gateway in Durban in December 2011. The two Johannesburg stores are in Sandton and Morningside.

Renowned internationally for creating stylish, figure-flattering active wear, Lorna Jane garments are specially crafted for real women by women. With an exceptional fit, contemporary design and quality technical fabrics, Lorna Jane pieces motivate women to lead their lives in a healthy and positive way and encourage them to achieve their best life through Active Living.

The three signature squares within the logo, which have been synonymous with the brand for over 21 years, have meaning – Move Nourish and Believe. Lorna Jane wants its customers to understand that to Activate Their Life they need to live by these three principles – move your body, nourish from the inside and believe in yourself.

Founder and creative director Lorna Jane Clarkson has used these principles in her personal and business life and attributes them to her success today. “Our passion to achieve is our daily wake up call. It’s what makes us want to dance. It’s the energy that moves us from the status quo to something grander and more expansive, something that makes our hearts beat faster, our minds and our eyes open wider than ever before.”

She said they were ready to spread the message of Lorna Jane worldwide and had identified South Africa as the perfect market for women’s fashionable active wear. “I am sure that the modern women of South Africa will embrace our fashion-forward approach to work-out wear and will identify with our proactive approach to healthy living,” she says.

Retail Success

Lorna Jane with model

Lorna Jane Clarkson started the business on the top floor of a Brisbane fitness centre over 21 years ago and, together with her husband Bill, has built it to the point where there are more than 100 stores across Australia. Even today, each item in the Lorna Jane range of fashionable, high quality and functional fitness apparel, casual wear, yoga apparel, footwear and accessories is carefully crafted by Lorna Jane Clarkson herself. The brand is worn by notable celebrities including Nicole Kidman, Naomi Watts, Jennifer Hawkins and Danii Minogue. With its popularity now extending beyond Australia, Lorna Jane is moving into the global active wear market – starting in Johannesburg!

Lorna Jane will also introduce its VIW (Very Important Woman) loyalty programme to South Africa. “The VIW programme and VIW card has been designed to give something back to our customers. We want to reward the women who continue to support our brand,” explains Clarkson. Benefits include 10 percent discounts, gift vouchers, exclusive bonuses and competitions, monthly catalogues, invitations to Lorna Jane VIW only events, wait listing on new arrivals, active styling by appointment and an extended 14 day return policy.

A few styles from the Lorna Jane Collection below :